As the closely-watched Black Friday weekend winds down, a National Retail Federation survey conducted over the weekend confirms the expected: more people spent less. According to NRF’s Black Friday shopping survey, conducted by BIG research, 195 million shoppers visited stores and websites over Black Friday weekend*, up from 172 million last year. However, the average spending over the weekend dropped to $343.31 per person from $372.57 a year ago.
Cyber Monday could prove to be a different story. According to a survey conducted for Shop.org by BIGresearch, 96.5 million Americans plan to shop on Cyber Monday this year, up from 85 million in 2008.