E-commerce and m-commerce may be grabbing most of the headlines these days, but retailers are still looking for new ways to
influence spending while consumers are in the store and also to keep them coming back.
By sending targeted messages to customers while they are shopping, retailers are leveraging digital media technology to implement more effective cross-merchandising programs and engage the tech-savvy customer in a more pleasurable and interactive in-store shopping experience.
According to IMS Research, the digital signage market reached $3.9 billion in total revenue in 2009 and is expected to continue to grow at a rate of 20% annually.