With the holiday season fast approaching, retailers are stepping up their game to prepare to offer the best shopping experience possible. We've heard tons about cross-channel, social media sites, mobile: all aimed to drive people to the stores. But what happens once you get them in the stores? How can you enhance the experience and make it simple to find and purchase what they are looking for?
Consider this: a big-box retailer that installs interactive displays throughout its stores can help customers choose the right product or service even when a sales rep is not available. By providing information like product/service descriptions, user reviews and demonstration videos, interactive displays become effective tools. The retailer not only satisfies the customer, but also gets to see all the options the customer considered, learns which information was most useful and what the final purchasing decision was. In addition, these displays increase the retailer's operational efficiencies, since their content can be updated in real time with the latest information, including price alterations, promotions and new features, from a central hub stationed anywhere in the world. Read more at Reinventing Retail.
While there are many different touch screen vendors in the market today, we recently had an opportunity to learn about one vendor in particular. Planar is manufacture of touch screen technology that can be used throughout the retail environment such as interactive touch screens to enhance the shopping experience to the POS helping to to simplify and speed the checkout process. While Planar, like many touch screen vendors, offers a host of different touch screen technologies and products, what was most impressive was their 3-year, 48 hour advanced exchange warranty allowing retailers to have maximum up time especially as were entering the holiday season. In addition, Planar offers driverless touch screens meaning you do not have to load a driver on every POS when you are ready to upgrade or change out your touch screens. Planar has seen a lot of success with their products in the retail space. Check out their case studies here.
And remember that tekservePOS is here to answer any questions you might have about deploying a touch screens strategy across your retail chain. Send an email for additional information or call 847-805-9072.