Mobile coupons are still a narrow niche in the retail industry, but high profile pilots among industry heavyweights have made a lot of retailers rethink the future of how promotions and redemption will be managed
A recent study by Juniper Research predicted more than 300 million consumers around the world will have used mobile coupons by 2014 and this usage will generate a redemption value close to $6 billion globally.
Combining the convenience of mobility and the distinction of being “green” and eco-friendly, the use of 2D scanning entered the mainstream when industry heavyweights like Target and Starbucks recently got ahead of the curve in the mobile couponing space. Mobile coupons are still a narrow niche in the retail industry, but high profile pilots among industry heavyweights have made a lot of retailers rethink the future of what promotions and redemption.