5 Core Strategies To Drive Sales & Improve Operating Efficiency At The Store Level

Although analysts are forecasting a slight rebound for the economy, Retail Forward is projecting that retail sales will only improve by a modest 1% in the fourth quarter of 2009. Overall retail sales growth is expected to inch up 3% in 2010, driven largely by the grocery and drug channels. For specialty retailers, that means any short-term growth is going to have to come by grabbing share from competitors.

With new store openings on hold for most companies, the reality is that retailers are going to have drive top- line and bottom line growth by improving the shopping experience and increasing inventory visibility and efficiency at the store level. Just as savvy retailers grabbed a competitive edge by optimizing their back-office supply chain and financial operations in the early part of the decade, savvy retailers are discovering that the advancements of the next decade will marry back-end workflow programs, with the communications workflow of an enterprise.

For many larger retailers communicating complex messages to each store requires reaching hundreds of locations and thousands of employees. The great equalizer in this complex distribution of information for retailers large and small is the advancement of mobile devices.

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