The opportunity to engage customers in the aisles and influence market basket size with dynamically served content would appear like a simple business case, but the reality for most retailers who have deployed digital signage is that the media is much more complex than other marketing channels.

In an attempt to offset costs and solve the need to fill their screens with content, many retailers have turned to one of hundreds of different digital signage networks. The downside of outsourcing digital signage, however, is that the network is often disconnected from other core technologies in the store.

Although analysts are forecasting a slight rebound for the economy, overall retail sales growth is expected to inch up 3% in 2010, driven largely by the grocery and drug channels. For specialty retailers, that means any short-term growth is going to have to come by grabbing share from competitors. Read more or download this free white paper offered by StepOne, Motorola and Retail TouchPoints now.

Hundreds of thousands of law enforcement officers around the country will gain instant access to information on retail crime through a new partnership between retailers and the Federal Bureau of Investigation, the National Retail Federation announced today. Through the FBI’s Law Enforcement Online network, federal and local law enforcement will be able to directly connect to the retail industry’s Law Enforcement Retail Partnership Network, or LERPnet, a secure national database where retailers track and report retail crimes.

An excerpt from Retail Big Blog

Ellen Davis, VP and NRF spokesperson, recently interviewed mobile retail expert Mickey Alam Khan, the editor-in-chief of Mobile Marketer and Mobile Commerce Daily, for a primer on what’s happening in mobile right now. One of the questions he asked was: How can a retailer with a limited budget, or who is just getting started, dip a toe into the mobile retailing world?