Mobile phones were utilized by 64% of Gen Y shoppers for in-store shopping-related activities during the recent holiday season,
according to a recent Motorola Enterprise Mobility Solutions annual research study of holiday shoppers. The survey found that consumers across 11 countries turned to their mobile phones for in-store activities spanning multi-channel comparison shopping, peer feedback, product information, and coupons, all signaling the need for retailers to adopt mobile shopper technology strategies to remain competitive.
The growing influence of smartphones continues to re-write the rules of retailing. At this month’s NRF 99th Annual Convention and Expo in New York, literally hundreds of companies debuted mobile solutions designed to tap into the power, functionality and convenience of smartphone’s like the iPhone, Blackberry and Android.