A new study released by Retail TouchPoints and tekservePOS reveals that an overwhelming 95% of retailers are prioritizing improving their in-store shopping experience for 2011. In response to the growing influence of the e-commerce channel, progressive retailers are looking to increase the relevance of the brick-and-mortar channel by reinventing the in-store shopping experience, and mobility is a key to the transformation.
With today’s consumer demanding a seamless transition between online and in-store shopping that comes from multichannel shopping platforms and cross-channel fulfillment...