Guest blogger: Kevin Lawrence, Helius, Inc.
Growing up I never imagined how prevalent digital media would become in our daily lives. We have video on our phones, iPod’s, computers and many other technology devices. Digital media has also become a critical consideration for corporations as well.
Generation Y is forcing corporations to reconsider how they train and communicate with the workforce. Today’s new hire is expecting to have access to information when and where he needs it, organized in small chunks and media rich. This approach has advantages and challenges. One of the biggest advantages is the speed in which digital media messages can be communicated. In a matter of minutes, individuals can watch and consume material that was just recently produced and published. This allows for urgent messaging and other time sensitive material to be viewed and acted upon in a very short time frame.
Some key considerations are how to get the content from where it resides centrally to where it needs to be consumed. Also, how to confirm that critical information has been viewed and how to analyze these viewed reports to optimize future content.
Advantages and challenges exist as we move to a more digital world, but what is absolutely clear is that the era of digital media communication has arrived.
