Searching for New Ways to Engage Customers
October 22, 2008
As tekservePOS attempts to navigate this digital world, I am in awe at the creative and innovative applications designed to help people interact with each other, but more so with all the opportunities that exist for retailers to interact directly with the consumer in ways far different, and much more intimate, than in the store.
For example, Pizza Hut recently launched a new Facebook application that allows users to order a pizza without ever leaving the site (QSR Magazine)
. And Meijer introduced a new interactive widget, Mealbox, that offers discounts and specials tied to recipes that generates a shopping list based on your choices (Chain Store Age
). While the end result of both applications is increased sales, the up front goal is to help consumers solve a problem and / or make life a little easier.
Currently, John Pruban and I are attending the 2008 Verifone Retail Payments Conference in Tampa in hopes to gather information that can help you solve some of your business challenges as it relates to PCI and payment security. And since we are in the same boat as you - trying to find new ways to interact and engage our customers -- I will be doing some live blogging direct from the conference. So check back over the next couple days for some "breaking news" or at most, some thought provoking content on a topic we can't seem to get off our minds.
Dana Harder, Marketing Director, tekservePOS