A Shift Toward the Positive
February 06, 2009
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For those of you who live in the Midwest, the anticipation of 40 to 50 degree weather over the weekend brings a good kind of energy, a hope that Spring will soon be here. The same could almost be said about the industry news reported this week -- for some reason there seemed to be a slight shift. The negative was sort of pushed aside to make room for some innovative ideas, messages of hope and overall change.
We have talked a lot about being creative and thinking outside of the box recently. So one of my favorite articles this week, was on
Dell's Twitter initiatives. Dell has produced over $1 million in sales through Twitter sales alerts. For those of you who are not twittering - it might be time to check it out.
Another note worth mentioning came from the
Shop.org blog on a presentation by OfficeMax's Bob Thacker. In his speech, Thacker said that though we may need to sacrifice, we shouldn’t suffer. There are still opportunities for retailers to connect with their customers and do great things. “In history, hope, beauty and inspiration were continuing to live in the most abject of times,” he said, reminding the audience that companies like Walt Disney, Revlon, American Airlines, and 20th Century Fox were all created during the Great Depression.
Other news worth reading:
While I am sure its a long time coming before we see a complete turnaround on news headlines, its nice to see that a small shift can bring a new kind of energy. And if you live in the trenches of winter, enjoy the warm up and know Spring will be here soon!
Happy Friday!
Dana Harder, Marketing Director, tekservePOS
