Digital Signage: More than just advertising
April 14, 2009
We've recently had the pleasure of working with Helius, a Hughes Company, on a digital signage project. This company provides flexible methods of delivering customer and standard content via digital media solutions. The thing that has impressed me most about Helius is their flexibility over past companies that have attempted to enter the digital media marketplace with a more “subscription & advertising” based approach.
We worked with Helius on a very impressive solution at Smith & Hawken. In this environment, the retailer is pushing content to the screens at all times, however, when needed, the associates are able to essentially walk a customer to the terminal and “convert” it to a kiosk application by using a keyboard and navigating a website. This has proven to be a remarkable customer service tool for them.
At JC Penney, the company has provided a way for the retailer to facilitate live and on demand training sessions at all of their stores. Additionally, they have instantly gained the ability to communicate with all stores simultaneously with live broadcasts or pre-recorded messages. All in all, the multi purpose approach at JC Penney has provided innovative ways to effectively communicate with associates. The retailer estimates they will save over $ 20 million in travel and other related training costs. Talk about balancing the fine line between well-trained associates and the bottom line! Drop us an email to receive a copy of the case study.
John Pruban, President, tekservePOS