Submitted by Hughes Network Systems, LLC
Hughes continues to emphasize that the same technologies being deployed to interact with retail customers can be used to interact with retail employees too. We are very gratified at the growing interest retailers have in using our digital media solutions to communicate with their employee base. Using digital media to influence is a powerful and flexible way to get dynamic messages in front of the target audience. Savvy retailers are recognizing the need to visually communicate with their employees. They are using digital media solutions such as the Hughes Breakroom TV solution to provide entertainment and information to their employees across the brand.
In our experience, corporate communication includes employee training. The Hughes Training and Learning solutions continue to be used, by retailers, to provide interactive training services to their distributed network of employees. Hughes solutions are being utilized to train retail associates at thousands of locations worldwide.
The use of tablet devices such as the Apple iPad™ is growing within retail. One of the first very visible places was mobile POS terminals that the retail employee carried along with them. What we are now promoting is the use of that same device as a sales and training tool. If the tablet is viewed as a mobile library of information, the employee can now lookup stock, demonstrate “how-to” videos, study product information and do it all from a device they have with them. Hughes is offering a robust suite of services and technologies to enable this “Store of the Future” concept and to equip the retail associate with the information and knowledge to be successful. We hope to see you at Digital Signage Expo next week (Las Vegas, March 6-9 booth #1019).
