tekservePOS News
December 27, 2011
iCrossing, a global digital marketing agency, today announced the acquisition of Red Aril, a data management and audience optimization platform (DMP) company.
The acquisition of Red Aril is expected to enable iCrossing to build connected brands at a more personal level with clients' most valuable audiences in real time. iCrossing clients will have access to a data management platform which provides a singular, cross-channel view of the customer to drive real-time campaign optimization and relevant customer experiences.
The acquisition of Red Aril also provides iCrossing a trading desk application, which leverages insights from the data management platform to execute and inform media campaigns across networks and RTB exchanges.
December 21, 2011
RichRelevance recently released its inaugural Holiday Shopping Study to give companies new insight into how tech-savvy consumers shop and buy. The study analyzed 3.4 billion shopping sessions between April and December to uncover the trends that have shaped Holiday 2011 and are expected to define 2012.
Key findings from the Holiday Shopping Study include:
- Mobile Continues Strong 9-Month Growth: In the last nine months, the share of U.S. online retail dollars attributable to mobile devices has doubled from 1.87 percent in April of 2011 to 3.74 percent in December 2011. RichRelevance also tracked a spectacular increase in mobile traffic as share of commerce page views with more than 15 percent of shopping sessions occurring on mobile devices. In April of 2011, just under 9 percent of all shoppers were browsing digital aisles via a mobile device. By December of 2011, the share has more than doubled, reaching 18 percent of all consumers.
- Mobile Percentage of Overall Sales: Shoppers purchasing from their mobile devices represented just over 3 percent of total sales.
December 19, 2011
Findings from a just-released national survey, conducted by GfK Roper Public Affairs & Corporate Communications in conjunction with SapientNitro, part of Sapient, show that Americans are increasingly empowered by digital devices to bargain hunt for gifts this holiday season.
Four in ten Americans with a smart phone (38%) agree that “in this economy, my smart phone has empowered me to find the best deals while shopping this holiday season.” This is particularly true of iPad and other tablet owners, where a majority (56%) agree with that statement. When it came to 18-24 year olds as a whole, nearly 2 in 3 (64%) express they feel “empowered” in the same way.
December 14, 2011
Online shoppers are expected to spend EUR 52 billion across Europe in the lead up to the festive period, representing 20 percent of the projected total EMEA online shopping spend during 2011 (EUR 254 billion1). New research from Brocade shows that just over 86 percent of consumers use their mobile device including smartphones or tablets to do their holiday shopping and nearly 70 percent of these respondents are only prepared to wait a maximum of 20 seconds for a web page to load before going to another retailer.
This suggests a strong shift in consumer expectations regarding service quality and changing habits in online shopping -- making way for a mobile commerce boom and the need for service providers to step up to the plate and offer services to match, while coping with fluctuating seasonal demands.
December 12, 2011
comScore recently reported holiday season retail e-commerce spending for the first 39 days of the November – December 2011 holiday season.
For the holiday season-to-date, $24.6 billion has been spent online, marking a 15% increase versus the corresponding days last year. The most recent week (week ending Dec. 9) reached $5.9 billion in spending, an increase of 15 percent versus the corresponding week last year, with 3 days surpassing $1 billion. For the holiday season-to-date, six individual days have surpassed the billion-dollar threshold, led by Cyber Monday at $1.25 billion.
“The most recent week of the online holiday shopping season saw growth rates remain in line with the season-to-date at 15 percent and three individual spending days eclipse the $1 billion threshold,” said comScore chairman Gian Fulgoni. “These highlights represent another very positive sign for the holiday shopping season, as the week following ‘Cyber Week’ often experiences relative softness in spending momentum due to retailers pulling back on their promotional activity. As we enter what will be the heaviest week of the season for online retailers – beginning with ‘Green Monday’ on December 12 – all signs are now pointing to a strong finish to the season.”
